Sandras.fit - From zero to 5 figures in a day
designers
on the project
while creating the website
A brief history of how we went from the company’s non-functioning ‘scalable’ servers to a fully functioning shop creating 5-figure revenue from day one.
INTRO
CLIENT
We always aim to maintain a good relationship with our clients as well as other people we have met along the way. Through this, we came across Sandra Kubicka and her business partners. We were faced with the considerable challenge of setting up an online shop based on Maciek’s beautiful design, which requires his designs to be ‘pixel perfect’. Of course we are interested in the assignment and we are taking it!
ABOUT THE PROJECT
CHALLENGES
We had some challenges with the project at the beginning. The client required us to be able to fully edit the website ourselves, the site had to have traffic peaks and the design had to be practically Pixel Perfect, plus the shop had to be based on the WooCommerce platform, which was a big advantage for us because we know WooCommerce very well! The choice of hosting also proved to be a challenge, but more on that later.
SERVICES PROVIDED
- Implementation of Maciek's design
- UX consulting
- Setting up the WooCommerce platform from A to Z.
- Integration of all external tools.
- Integration with eDrone.
- Multilingualism, different taxes for different countries, different shipping methods, country-dependent payment methods.
- E-mail automations
- Automation of order statuses to an external company.
TOOLS USED
- WordPress
- WooCommerce
- Elementor
- Sketch
- TranslatePress
- Custom Order Tables
- Advanced Custom Fiels
and a few other less significant solutions.
EXECUTION
DELIVERY OF THE PROJECT
To begin with, we prepared a custom theme using Elementor and a huge amount of additional CSS and JS code, thanks to which we were able to create a design based on mock-ups in “pixel perfect” quality. Each page responsible for WooCommerce was written by hand without using Elementor. At the time we made the site, Elementor did not yet have many of the features it has now, so a lot of the code was even written from scratch. Contrary to appearances, Elementor is also a fairly fast tool, although not as fast as Gutenberg, it is an ideal compromise in terms of speed and functionality.
Just before the launch, as it turned out, the hosting proved not at all as scalable as its marketers promised. I will describe this as well as other hosting in another article.
At the end of the day, we had to move the entire infrastructure at the rate of a few hours to another environment. We chose Cloudways, where scaling is done using third-party cloud providers such as Google Cloud, Amazon Web Services or Digital Ocean.
In addition, we optimised the shop by including a Cache with various keys, and we also configured a tool (Redis Object Cache) with which database queries that are called again are stored in the cache. As it turned out, the solutions we used worked, as the shop sold out of everything it had in stock on the very first day and achieved extremely satisfactory sales.
WHAT WE ACHIEVED
Summary
The choice of tools turned out to be correct and had the desired effect, as shown by the feedback below from our client, to whom we would like to thank for the cooperation and we look forward to further projects that we can show off in our Case Study!
RESULTS
The result was that the entire merchandise range was sold out on the very first day of the shop’s launch. Sandra and her team take care of the shop to this day and it functions in unchanged colours made by #TeamAstrone.
CASE STUDIES
SEE MORE
We strongly believe in client relationships, in our view they are what builds real business and sometimes not just business.
It is through the relationships we build as people, and as a company, that we are able to achieve success.
HEROWEAR - SUCCESSFUL LAUNCH OF A NEW BRAND
A true hero must have a design that inspires immediate trust! We matched the template to the client’s budget and created a truly heroic solution!
AC LEGAL - THE LAW IN MANY LANGUAGES
Law in four languages, fully editable by the owner of the law firm, plus a subdued business graphic design with custom inserts.
LET’S FIND THE BEST
SOLUTION
FOR YOUR BUSINESS
Ready to cooperate?
Fill in the form or make a reservation
in our calendar.
LET’S FIND THE BEST SOLUTION FOR YOUR BUSINESS
Ready to cooperate?
Fill in the form or book a date on the calendar.